Our proven social media management methodology

is implemented in more companies across 

Asia than any other! 

In 2017 alone PRDA's proven social media methodology was introduced to more than 90 companies and over 600 professionals trained​. This methodology developed by Douglas White 10 years ago is intuitive and systematic for easy implementation and reporting. Companies routinely achieve a 40% or more improvement in performance with reduction in resources and budget. Global Sources, Manulife, Sun Life, Siemens, Banyan Tree, Galaxy Entertainment, TCL and many more.

Douglas White

Founder and Director

Douglas White has close to 30 years of digital experience. Having lived and worked in 23 countries he has both a personal and professional knowledge on the importance of technology and how it integrates local, regional and global interests. After leaving IBM having attained the highest project management certification, Level 5 certified global project manager, he launched a number of cutting edge initiatives. Douglas launched Asia's first video portal, created Asia's first viral video, founded Asia's first agency focused only on social media. Douglas' agency launched the first global social media campaign out of Asia with Standard Chartered bank. Douglas is an expert on Social Media with an emphasis on China and rest of world solutions. He has been featured on CNN and is a frequent speaker as an expert on the largest global online consumer market; Asia.


A sample list of speaking engagements are:


British Council General International Trade Great Innovation event digital strategist March 2018

Pacific Conferences social media workshop Singapore and Hong Kong (sold out) January 2018

Siemen's Asia Kuala Lumpur  training in social media management January 2018

Bonfire Media Social Media expert 2016- present

Hong Kong University School of Professional and Continuing Education, Postgraduate Diploma in Digital and Social Media Marketing. Lecturer, current.


Pacific Conferences Social Media Workshop Tools and Tactics for Analysis and Planning, January 2017; Hong Kong, Singapore

This is the fourth tour of the workshop presented originally in July 2015 returning due to popular demand.


Pacific Conferences Social Media Workshop Tools and Tactics for Analysis and Planning, May 2016; Hong Kong, Singapore, Manila, Kuala Lumpur, Bangkok

This is the third tour of the workshop presented originally in July 2015 and expanded to include more cities due to popular demand.


Pacific Conferences Social Media Workshop Tools and Tactics for Analysis and Planning, January 2016; Hong Kong, Singapore and Shanghai

This was a repeat of the workshop presented in July 2015 and expanded to include Shanghai.


Pacific Conferences Social Media Workshop Tools and Tactics for Analysis and Planning, July 2015; Hong Kong and Singapore

All materials for this two day intensive workshop were created and presented by Douglas White. The workshop was sold out and is the only workshop to be repeated due to popular demand with no changes to curriculum.


MIT Enterprise Forum Mentor Hong Kong, in partnership with Hong Kong Science and Technology Parks 2014


Beneteau Group: Custom designed workshop for Senior sales team on social media, January 2014

Invited by Ivy Jin Marketing Director Beneteau Group Asia Pacific


Pacific Conferences: Social CRM. Chairing 2 day conference, January 2014

Invited by Pacific Conferences


TVB Pearl Business interview on Social Media and new markets; Asia and LGBT 2013

Interviewed by Douglas George


Pacific Conferences: Crisis and reputation management 2012

Invited by Pacific Conferences


Frost and Sullivan : Preparing for the next decade of Customer Interaction,  Hong Kong 2011

Invited by Tina Di Cicco InterContinental Hotels Group Director of Marketing Communications and Brand PR Asia Australasia


Apec SME Summit Chengdu, China 2011

Invited by: Sam Moon CEO Highlinks Corporation, Only Westerner invited to speak on social media in China.


Hong Kong University MBA Program regular guest speaker 2011, 2012, 2013

Professor Amy Shuen, BS Yale, MBA Harvard, PhD UC Berkeley, Author, Web 2.0: A Strategy Guide, Visiting Professor, University of Hong Kong


“Thanks for a really outstanding talk—you gave a really comprehensive view of both the big picture of social media as well as the details of monitoring the analytics for a campaign.  Amazingly, many of the slides amplified and brought a new perspective to topics that we had touched on in class when doing the cases and labs so it fit perfectly.”


Asia banking conference Singapore 2010

Invited by Brett King, CEO Movin. Author of Banking 2.0 and Banking 3.0. Speaking on the topic of FinTech before it became a digital niche


Shantou University, International Media Institute 2010

Invited by Peter Hereford, Professor, Executive Director of the International Media Institute Shantou University


CNN interview of the emergence of Social Media for Executives 2009

Interviewed by Kristie Lu Stout https://www.youtube.com/watch?v=OySmGvglTtA

In addition to these highlights Douglas regularly speaks at community groups, guest lecture and university, sitting judge for digital competitions and provide consultancy for agencies.

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