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April 21, 2020

行銷漏斗(marketing funnel)的第二步,就是要喚起消費者對品牌、產品或服務的興趣。要知道這方面的表現,可從社交平台的互動數字(Engagement)去看。

所謂互動,就是專頁的fans給你帖子(post)的讚好(like)、分享(share)和留言(comment)數目;而互動率(engagement rate)則是將每個帖子的互動總數,除以專頁的fans數目而來。 每日在社交平台的帖子如此之多,不同品牌的專頁都爭相博取用戶的注意,若你的帖子不吸引,未能提供價值,用戶不可能給你讚好,更不用說留言或分享了。 因此,互動數字...

April 14, 2020

數據的重要性

隨着社交商貿 (Social Commerce)的普及,品牌無論在Facebook、LinkedIn、Instagram,抑或Twitter上,都會開設一個專頁。由於社交媒體的滲透度極高,且對建立品牌形象、促成銷售有愈來愈大的影響,開設和管理專頁已成為企業的必要工作之一。

雖說中、小企業或有in-house的Marketing部門負責管理社交平台,但由於Marketers工作涵蓋的範圍較廣,除社交媒體外,還要兼顧大量其他諸如「度橋」、art work、paperwork、處理網站bugs、PR、甚至銷售的工作等,除非曾在A...

March 30, 2020

Digital Pivot

What is the difference between digital pivot and digital transformation?  Digital pivots are about achieving immediate, clear and sustainable results using existing and quick to implement assets. Using PRDA’s proven process we achieve transparent, minimall...

March 27, 2020

產品 vs 營銷 

有人話,一個品牌所以成功,最重要是產品本身。但細心想,若果無一個好的品牌管理、營銷策略,品牌的成長之路,一定變得很漫長。為甚麼?因為沒有推廣配合、資訊不夠流通,再好的產品,亦只能靠口碑,因此需要多數倍的時間才能累積相當的知名度。正因為這樣,品牌背後往往都有一個好的推廣伙伴,令品牌走得更快、更遠;這個亦是行銷 (marketing)之所以重要的原因之一。 這裏嘗試從marketing的角度,和大家分享一些不同品牌的成功經驗。

香 ‧ 麻 ‧ 辛 ‧ 辣   

提起米線,你會第一時間想起那一間?相信不少香港人,會...

March 27, 2020

Fast as lightning our lives have changed. We are now seeing the wonder of technology as social isolation is transforming the way we work, play, buy, interact and virtually (I mean literally) all aspects of our lives. My task is to turn a 2 day intensive hands on social...

March 18, 2020

Social commerce

Given the impact of coronavirus on brick-and-mortar stores, many retailing companies are stepping up their effort and pace in developing their online platforms. Today, when doing online business, we are not only talking about e-commerce, but also social...

March 16, 2020

Master Class by Douglas White presented by Marketing Interactive. "Data Driven Analytics" Hong Kong May 5, 2020

March 13, 2020

Whether you’re a seasoned Google Ads campaign administrator, Chief Marketing Officer, Digital Marketing beginner or a business owner trying to figure this 'Ads thing' out; chances are you’ve had to deal with a few bad keywords (read: Apples).

So you have set up your goo...

February 5, 2020

Singapore - 10/11 February 2020 - Royal Plaza on Scotts

Hong Kong - Rescheduled, Follow us on Facebook for updates

Join Douglas White, CEO, PRDA, at an exciting 2-day hands-on workshop to be equipped with the latest techniques and tools to develop a comprehensive social...

January 29, 2020

Social Media is visual. There’s a reason the biggest social media giants are highly image based- like Instagram, Snapchat, and Facebook. Images (and video) are now the most engaging content on all social media channels. Recently, contrast in images has been shown to dr...

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