Chinese Twitter-Facebook hybrid Sina Weibo has been gaining serious grounds since its launch in 2009. Most recently, Sina Weibo has surpassed 300 million users thanks to the support of International businesses.
Overseas companies are taking advantage of the extra marketing potential that Sina Weibo offers. With a predicted membership of 30% of internet users by 2013, Sina Weibo has some...
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So you want to start a blog, eh? Want to join this bandwagon everyone else calls blogging? Perhaps you got enticed because of the many perks that a blogger receives or perhaps you just want to share your thoughts online to a wider audience. Or perhaps you want to further enhance your portfolio by adding “blogger” to your resume. Whatever your reason is for starting to write a blog, just...
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Last February 14, 2012, a panel discussion on the future of television was held. It was one of the pocket events during the 4-day Social Media Week Hong Kong. The event saw the participation of several stakeholders including content managers, social network providers, traditional television producers and what is seemingly a fast rising bunch – social media television producers.
PRDA...
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Prosperity Research Digital Agency (PRDA) will be a part of this year’s Social Media Week Hong Kong. PRDA’s founder, Douglas White, will be one of the panelists during a very interesting sub-forum on social media for social good.
The 2012 Social Media Week Hong Kong will be held from February 13 to 17, 2012 A full list of schedules, speakers and topics can be found on the official event...
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Believe it or not, Asia is now the place to go to if you need to be talked about on Twitter. Asia is the place to contract people in if you want your Facebook Page to literally be full of messages, comments and “likes.” And it’s really not difficult to explain exactly why. Simply put – Asia is where the action is. With 909,000,000 Internet users across Asia alone and with 750,000,000...
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Undoubtedly, the power of social media has grown leaps and bounds the past few years. Of course, we here at Prosperity Research Digital Agency (PRDA Asia) should know as we do offer this type of service to our clients. PRDA, with over 250 successful social media campaigns under its belt, has been advocating this cost effective digital marketing resource and strategy especially to small and medium...
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With so many advocacy campaigns these days – from long-standing HIV / AIDS awareness campaigns to “No Hate” campaigns to anti-air pollutants campaigns and to more social responsibility awareness campaigns – just how do you attract attention from potential supporters, volunteers or even angel investors? How can you stand out from the crowd? How can you attract attention for your...
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Status updates have become the preferred form of communication. 6 million per hour on Facebook alone. These little short form snippets that say so much with so little. They came of age with Twitter and migrated to Facebook as status updates. These 140 character views into our world have become the dominant method of receiving information.
So why is it that these little sentences that have...
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Cloud computing seems to be all the rage recently in the world of Information Technology. A lot of conventional services are going viral such as online fax and word processors. These services encourage “Green IT” and environmental sustainability. The most important question most people ask is “How to bring up the business from the ground into the Cloud?”
One of the major reasons is...
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While it’s true that Prosperity Research Digital Agency (PRDA) Asia (that’s us, thank you very much!) has over 5 years of experience and literally hundreds of successful campaigns under its belt, we still can’t help but be very excited on new projects. Our recent partnership with a luxury hotel, resort and spa in Macau is one of them.
The Banyan Tree Macau, the latest fully integrated...
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