Consulting & Training

Social media and social networks are expanding and changing rapidly. It is clear that business needs to understand this opportunity and how to navigate this new media. Social media does not use the same rules as traditional PR and advertising. Such terms as engagement, new media, dialog, and real time conversations require a new type of expertise. Business need to understand the benefits, and pitfalls, of being in social media. Having a good understanding of social media and developing a solid strategy will “unleash the power of social media”.

PRDA can provide in-house consulting services or hands on training for topics such as:

• Strategy vs. Tactics

• Search/ Social graph/ and placement

• Social media optimisation

• ROI

• Broadcast vs. Engagement

• Analytics and monitoring

• Employee empowerment

• Reputational management

• Disaster recovery

• Management’s guide to social media

• Making the most of social media applications