Social media provider PRDA has begun to recommend two new social networking services, Pinterest and Viddy, to their clients. These new SNS have begun to revolutionize the already constantly changing social media platform, and mold together perfectly with PRDA client needs.
Pinterest takes the concept bookmarking websites and revitalizes it with the use of images and videos, now called “pinning.” These pins are much easier to use, lessen the clutter on users’ browsers, and allow for the sharing of websites through the use of easy to view pictures. These pins can be categorized by subject matter and can be shared with those who follow you, or with complete strangers browsing the site for the first time. This simplicity and user-friendly functionality makes Pinterest a perfect match for clients who wish to not only garner more views on their websites, but also want to become a better known name in their areas of expertise. Pinterest is currently available as an app in iTunes, as a mobile browsing site, and as a web-browsing application that can easily be added to a user’s toolbar. An Android app is in development.
Viddy has most recently become known as “the Instagram of video.” This easy to use app allows users to capture a video, instantly edit it with music and video, then share them on social media sites like Facebook and Twitter. While Instagram has become increasingly popular and has aided in providing the importance of images in social media, Viddy goes a step further with the addition of motion and sound. This service is great for clients who wish to capture real life moments and share them with consumers and is great for adding even more personality to a virtual presence. Viddy is currently available as an app in iTunes and to view on their website. An Android version is set to release later this year.