PRDA Case Study: Manifest Marketing

Case study: Manifest Marketing

Client:
Manifest Marketing’s primary business is an international sales agent/distributor of communications equipment and security products for law enforcement and security professionals. Manifest Marketing also holds a number of prestigious and elite licenses, including being a supplier to the Hong Kong Government.

Brief:
The client had low online presence. The motivation was to increase broad brand presence and build reputation as industry leader.

Campaign objectives:

• To increase broad brand presence
• Geographic market segmentation
• Increase search results – client as leader in the industry
• Create lead generation opportunities

PRDA created/released:

• Facebook fan page
  • Steady growth over 4000 fans
  • Demographically targeted fans

• Twitter profile
  • Over 1000 fans
• Blogs
  • Two blogs released weekly
• Content for forums
• Search engine optimisation
  • All content SEO optiomised and tracking links
  • Front page search results
• Bookmarking
• Image posting
• Videos
  • Custom YouTube page
• Monitoring and analytic reporting

Screen captures for reference:

Twitter page

Facebook fan page growth shows a high initial increase following launch of campaign, and continued steady growth several months into the campaign.
Currently 4,150 Facebook fans

Facebook page

Manifest Marketing Blog

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