Social Media Strategy

Your Social Media Strategy

is your blue print for success! 

PRDA's proven 5 step process (TM)

Our 5 step process (TM) defines how we establish a sustainable and high achieving social media strategy:

  • Listen

    • Through advanced monitoring technique we utilize our 4 W method; Who, What, Where and Why.

    • We learn about influencers, topics of discussion, applications that are most effective and other factors that will help create high performing content

  • Content creation:​

    • Content is created to effectively communicate a brand message and to engage Fans. This requires understanding the precise demographic and optimizing for each social media application. ​

  • Publish

    • Understanding the unique user groups and functions of each application allows us to leverage it to maximize results. 

    • Understanding how the behaviour patterns on each social media application are different gives us the insight to better target Fans

    • Using multiple applications strengthens the brand message across the customer journey

  • Engagement

    • The most important aspect of Social Media and unique to social media. This includes influencer engagement, social CRM with Fans, lead generation, growth hacking and other techniques to maintain sustainable growth and engagement with high quality Fans​

  • Analytics and Reporting​

    • Using PRDA's 4 KPIs (TM) we monitor, measure and refine the strategy to achieve sustainability over:​

      • Fan growth​

      • Engagement

      • Demographic targeting

      • Conversions

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