Analytics and Reporting
The #1 most important goal of CMO's is tying Social Media Marketing Budget to ROI.
PRDA has defined 4 KPIs (TM) that when monitored against business goals assures sustain growth and Social Media success.
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Fan Growth
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Engagement Rate
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Demographic Targeting
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Conversions
To accomplish this we monitor hundreds of variables across a number of applications constantly updating and refining the strategy.
PRDA is a data driven agency. We monitor all aspects of accounts to determine:
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Optimal keywords and #tags
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Content performance
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Time of day posting
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Demographic targeting
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Customer segmentation
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Sentiment
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Advertising results