Analytics and Reporting

The #1 most important goal of CMO's is tying Social Media Marketing Budget to ROI.

PRDA has defined 4 KPIs (TM) that when monitored against business goals assures sustain growth and Social Media success. 

  • Fan Growth

  • Engagement Rate

  • Demographic Targeting

  • Conversions

To accomplish this we monitor hundreds of variables across a number of applications constantly updating and refining the strategy.

PRDA is a data driven agency. We monitor all aspects of accounts to determine:

  • Optimal keywords and #tags

  • Content performance

  • Time of day posting

  • Demographic targeting

  • Customer segmentation

  • Sentiment

  • Advertising results

  • Facebook Classic
  • Twitter Classic
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  • Instagram Social Icon
  • YouTube Social  Icon
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