Engagement and Influencer
*94% of Millennials prefer to engage with a brand through digital channels rather than through a real person!
Actively monitoring social media accounts to reward Fans for positive comments, answer CRM questions and identify early and reputation management problems is important for all brands.
A strategy of actively identifying micro-influencers and significant influencers will greatly increase Organic Reach.
PRDA has proven that strategic engagement on social media will:
Increase Organic reach and engagement by 300% or more
Will increase conversions by 500%
Is the most effective proactive reputation management strategy
Provides more valuable customer data