• Douglas White

Using LinkedIn to Promote Your Business

Using social media as a business platform has become ubiquitous these days. Like other forms of Internet marketing, marketing a small or home business on LinkedIn is relatively inexpensive and provides a lot of bang for the buck. If that's the market you are trying to reach, you need to get in the game! Start by contacting a leading professional marketing agency like Prosperity Research Digital Agency (PRDA). As Asia’s first and leading social media agency, PRDA has been in the business for over 10 years and provides a complete solution for all your Social Media Management.

LinkedIn can be a great way to promote your business, with the world's largest audience of influential, affluent professionals all in one place. Here are a few reasons why:

  • Getting Started with LinkedIn Marketing

Create a LinkedIn company page for your business that catches the eye of the audience. Beginners can start by uploading their resume, and as it's completed your company page will be automatically linked from the resume in your profile. Once these LinkedIn basics are in place, you can get started on marketing yourself and your business to LinkedIn members.

  • Passive LinkedIn Marketing

The simple steps of creating LinkedIn profile, adding connections and updating your account can get the attention of potential clients and customers. LinkedIn's search features allow others to find you, and just like Google search, the use of LinkedIn search is an important, well-used feature of the network. Your LinkedIn business connections can help provide introductions, whilst Recommendations provides credibility that encourages people to do business with you.

For more proactive marketing of your business:

  • Post Regular Status Updates.

Posting regularly about yourself and your business helps you reach your target audience- this is also a service provided by PRDA.

  • Answer Questions.

Log in to LinkedIn, click More and select Answers. See if you can provide a good answer to someone else's question. This can help establish your credibility as an expert.

Adding LinkedIn to your marketing strategy can be a very smart idea. If you have the time, you can learn to do everything yourself. If not, you might consider hiring a specialist, like the experts at PRDA. The LinkedIn Platform should be given full consideration if you want your business to succeed and grow.

Now go, get started with Prosperity Research Digital Agency (PRDA), their experts will help your business stay on top of your social media platforms with fresh content, posted to top distribution sites!

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