PRDA: Small Business Social Media Marketing Strategies
Prosperity Research Digital Agency(PRDA) has over 10 years experience assisting businesses of all sizes-- and from around the globe-- by delivering social media success for our clients in English, Traditional Chinese and Simplified Chinese (Mandarin). This in turn helps our clients focus on what they are best at-- growing their business! Big businesses have often already conquered their own corner of the market, but there are still plenty of ways for a small business to grow and expand successfully. Small businesses should never settle for less - they often start with little and have big goals to achieve in a short time.
Here are small business social media strategies you can use to successfully grow your following on Facebook, Twitter, Linkedin, Sina Weibo, and other social media platforms.
Research your Target Audience
Market research is a key element in getting to know what makes your product or service appealing to potential consumers. Pinpoint what age, location, occupation, gender and/or other demographics your product or service is likely to be purchased by. Creating a social media marketing plan based on this research will allow you to design unique branded content for your brand. You will then want to promote the highest performing posts for best reach. This strategy helps your marketing budget stretch farther, as you are relying on organic content instead of completely focusing on paid content.
Establish Which Social Media Platforms are Best for Your Small Business
Once you’ve finished with your research, it's time to select which social media platforms to establish your presence on. Yes, you could try to establish profiles on all of them, but this takes a lot of time and effort-- time that could be best spent elsewhere in your small business. Choose which networks best meet your social media goals-- PRDA, Asia’s leading social media agency, has expert consultants that can assist you in deciding and create optimized accounts for your business. By optimizing your social media profiles for SEO, you can generate more web traffic to your website and online store(s). In general, social media profiles should be filled out completely, and images and text should be optimized for the social network in question.
Create a Content Calendar
Daily, consistent posting is the key to reaching your customers- both potential customers and current customers. Don’t post three or more posts one day and then skip posting for a day… week... month… We’ve seen that many times before and it’s not doing your business any favors!
Sit down and decide what you are posting-- and choose a variety of both product and fun posts in various formats(images, links, and videos). Choose a time of day that you think your customers will be online and constantly post at least once a day during this time. (We find posting 2-3 times a day is usually ideal). You can even create a week’s worth of post at once, and then schedule the posts ahead of time to post at the time you’ve deemed best for business.
Evaluate and Adjust Your Social Media Marketing Plan As Needed
Use social media analytics to track the success and reach of your social campaigns. If the time you chose in the first step isn’t successful after a few weeks-- change it! Adjust till you see what your target audience wants. Keep track of what posts are performing best, then re-evaluate your content to reflect this. Videos are the rising trend at the moment and you may find success in attracting potential customers by creating your own branded video(s) or, on the less expensive and time-consuming end, simply “share” videos made by others that relate to your brand.
In order to succeed in today’s technology-driven world, your business must have a social media presence. Recruit a knowledgeable Prosperity Research Digital Agency(PRDA) social media manager to ensure your online business presence is established correctly and efficiently. Do you know where your brand currently stands among its competitors? Find out now with our Free Facebook Report and Competitor Analysis.
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