Facebook: Attracting and Engaging with Your Target Audience
With over 2 billion users, Facebook is the biggest social media platform in the world-- which
is why so many startup and business owners use Facebook for social media marketing. That
means a lot of competition! The best way to boost your marketing potential is to hire a
professional, like the social media experts at PRDA. As Asia’s first and top social media
agency, our experts provide your complete solution for Social Media Management, including
setting up custom social media profiles on your preferred social media sites (Facebook,
Instagram, Twitter, Youtube, Sina Weibo, LinkedIn, etc). Setting up your business account on
Facebook can be complicated, as Facebook's constantly changing algorithms can make it
tough for followers to see your posts on their newsfeed. But if you know what you’re doing
and want to target a specific customer base, Facebook can be your businesses best friend.
Once your Facebook page has been created, the real challenge begins-- attracting and
engaging your target customer base. Here are 4 tips for attracting followers on Facebook:
Know your target audience or customer base
If you try to focus on every demographic, then you will not succeed-- you will wind up
throwing good money away. All of your content should be focused with a specific group of
people in mind. Of all the social media platforms, Facebook has excellent targeting tools that
can help you target people of specific ages, locations and interests.
Update your website and social media accounts on a regular basis.
Potential customers can easily tell if your content is updated or not. Websites and social
media profiles that are not frequently updated will not attract followers. Avoid posting in
bursts-- ie several posts in 1 day and then nothing for the rest of the week. It’s usually best to
post 1-3 messages on a daily basis-- depending on the platform.
Keep your social media profiles interesting
Don’t try to sell your product or service on every post-- your audience won't respond well and
you won’t attract many followers, ie potential customers. For every sales post try to post 1-2
posts that are light-hearted, inspirational or fun. Share videos or articles that relate to your
business and/or celebrate business milestones, like your first 1,000 followers.
Use Facebook tracking and analytics tools
Facebook offers insights and analytics on how your content is performing. Use these tools to
improve your content-- what is engaging and attracting your target audience? Reuse and
refine the social media strategies that are most successful.
With over 10 years of social media marketing experience PRDA can provide your business
with everything needed for social media success, including SEM, SEO, Social CRM, Risk
Management, Lead Generation and much more. We offer timely content creation catered to
your company, in English, Traditional or Simplified Chinese. Contact us today for a no-obligation estimate or start by completing our
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