Douglas White chairs Hong Kong Social Media and PR Conference Success!
Hong Kong Social Media and PR Conference Success!
Another successful 2-day Social Media & PR Conference has been completed by Douglas White, PRDA Founder and Business Director! Held in Hong Kong from 05-06 March 2018, this interactive opportunity included practical tips and methods on how to win over social media influencers, how to best handle and respond to a social media crisis, and tools to help your brand thrive on Facebook, Instagram, Twitter. Happy and inspired attendees walked away with the tools to develop a killer social media strategy for their company, the ability to boost branded visual content and produce engaging videos on a limited budget, plus much more. A very valuable workshop for any size startup or business!
Throughout the 2-day conference, participants were given real life examples and strategies through an insightful series of speakers. Our own Douglas White was the Chairman for day 2 and opened up the Interactive Charge-Up Session, followed by Communication and Digital marketing speakers from Nielsen, Edelman Hong Kong, BASF, and J. Walter Thompson Worldwide. Douglas White then presented his time-tested PRDA social media methodology on how to best leverage social media platforms.
Leveraging Platforms’ Technicalities & Algorithms
-- How To Plan, Distribute, and Amplify Content.
Keys to building a cohesive internal culture and sense of belonging amongst your staff
Examining how the Facebook newsfeed works: Posting, sharing, quality, formatting, images
Analysing the factors of Facebook algorithm: Affinity score, Edge weight, Time decay and how these factors affect organic reach
Exploring what Instagram’s algorithm changes mean for marketers and PR professionals
Learning how to determine social keywords and conduct audience segmentation for various social platforms
How to organise content with a ‘write one, post many’ strategy to increase efficiency
Keep an eye out for upcoming workshops by following PRDA on Facebook, Twitter and/or LinkedIn. You can also email Douglas@PRDA.Asia for an updated speakers schedule or with any questions. PRDA methodology was personally designed by Douglas White, regional social media expert with more than 20 years’ marketing experience, and has proven effective over the last 10+ years for our clients. He founded PRDA to provide a complete Social Media Management solution, which delivers social media success throughout Asia for our clients in English, Traditional Chinese and Simplified Chinese (Mandarin).
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