• Douglas White

Social Media Success for The GREAT Festival of Innovation

Douglas White, PRDA Founder and Business Director, is proud to have been part of the successful social media team behind the British Consulate General’s Great Innovation Festival. Or as he prefers to call it; “The GREAT Festival of Innovation”. Designed for individuals keen on developing their Asia business contacts and relationships, the GREAT festival discussed topics such as free trade, sustainable energy, cybersecurity, fintech, artificial intelligence, future workplaces and much more. Held from 21 – 24 March in Hong Kong and hosted by the UK Government's Department for International Trade, Douglas White provided both training workshops and ongoing consultancy for the social media strategy and execution of this event.

During the four-day Festival a stream of thought-provoking keynotes, masterclasses, showcases, installations, and performances involving industry leaders, entrepreneurs, artists, educationalists and futurologists were shared with enthralled attendees from the UK, Hong Kong, China, Japan, and South Korea.

In his training workshops, Douglas White shared tools on how to increase the social media engagement rate of your posts on various social media platforms like Facebook, Linkedin, Twitter and more.

Other topics covered included:

  • How to stay on top of the latest trends, like the ever-changing Facebook newsfeed and algorithm.

  • How to set clear goals and KPIs: Monitoring fan growth, and the quality of your fans-- quality is very important.

  • SEO Practices: using effective keywords and hashtags for maximum fan engagement

  • How to create engaging content: Practical tips on how to tailor content various social media platforms like Facebook, Linkedin, Twitter etc., along with advice on what free or low cost apps and websites can be utilised to create said content.

  • Data Analytics & Measuring ROI: How to use data to improve social media impact in the future, as well as how to display your social media data in an understandable fashion to interested parties. (ie: your boss, shareholders or partner etc)

Douglas White’s proven methodology for social media management has been implemented and trained in more companies in Asia than any other! This is why PRDA is Asia's leading social media agency-- we constantly deliver social media success for our clients in English, Traditional Chinese and Simplified Chinese (Mandarin). Some of our services include exclusive content, SEO, Branded Content, Reputation Management, Digital Strategy and Interactive Workshops. We offer flexible rates and packages to fit your specific budget requirements. Please contact Douglas@PRDA.Asia today to inquire further.

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#digitalaudit #training #consulting #socialmediaagency #SocialMediamarketing #digitaltransformation #douglaswhite #PRDAAsia

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