PRDA: Improving Engagement Rates on Facebook
It is no secret that with more than 2.23 billion monthly active users, Facebook is the obvious choice when it comes to social media marketing. Regardless of if you are in a B2B or B2C industry, whether you are a small startup or a large corporation-- you need Facebook marketing. Facebook has changed significantly since its creation in 2004, when it swept across college campuses. Indeed, Facebook marketing has changed more in the last 6 months than in the previous 2 years! Instagram even moreso. This is why many smart businessmen and women choose to hire social media experts, like those at PRDA, Asia’s leading social media agency. PRDA has the experience needed to stay ahead of the changes in social media marketing, keeping your brand relevant. And keeping your brand relevant on social media, especially Facebook, is essential for a brand to succeed.
To put Facebook’s popularity in perspective, approximately 7.4 million people live in Hong Kong, and around 600k in Macau. China itself has a population of approximately 1.4 billion people. With more than 2.23 billion monthly active users, Facebook has more users than the entire combined population of Hong Kong, Macau, and mainland China!
In the beginning, Facebook marketing was simply about getting as many likes as possible, which would allow you to broadcast content out to your audience-- there was no such thing as a complex algorithm that impacted reaching your target audience. Today the focus is more on building a relationship with your audience, after all, having a huge following means nothing if your engagement rates are lousy. Building a relationship with your audience by posting frequent (daily) content that relates to them matters much more than simply posting an endless stream of promotions and/or services. There is a very good chance that’s not what your audience wants, which will cost you engagement. When creating your Brand Strategy, as well as, content for Facebook, try to figure out the different types of content your specific audience is most responsive to, and create a mix of that.
PRDA is Asia’s leading social media agency for a reason, our Founder and Business Director Douglas White is a very high-demand Social Media expert with a proven social media methodology and highly knowledgeable on the largest global ecommerce market; Asia. In 2017 alone, his proven social media methodology was introduced to more than 90 companies, including training over 600 professionals in various industries. PRDA is ready to provide your company with the digital transformation it needs! Contact us today to learn more.
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