Social Media Insights into Boosting Online and Offline Sales
62% of online retail sales in Southeast Asia come from mobile, which is why it’s important to have the right mix of both digital and physical presence when it comes to boosting sales. PRDA's proven 5 step Social Media Strategy is your blueprint for success when it comes to boosting your digital presence- it’s been implemented in more companies across Asia than any other! Both retail and e-commerce companies should take note of the recent infographic that Forrester recently published, with interesting insights into the needs and wants of Southeast Asia shoppers. In brief, it highlights that over 164 million adults in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam shop online- but to take note that overall Southeast Asia shoppers still shop offline more frequently than online. Still, an online presence is VERY important… why? Because now, in the digital age, online and offline shopping are intertwined together- and to ignore one or the other is to lose a significant amount of customers, and ultimately sales.
For example, the average consumer today researches online before heading to the retail store- looking over reviews, comparing prices, scanning QR codes to get additional information, searching for coupons as well as viewing the store website and social media accounts. Some savvy consumers even research items online while in the retail store! 71% of respondents reported to the National Retail Federation (NRF) that they shop in “micro-minutes”- constantly shopping in the background while doing other tasks. Multitasking at its finest!
What does this mean for your company? Retailers need to build both their online and offline presence. Online presence includes ensuring your online ads, YouTube videos, social media platforms, product reviews and website are all well-chosen, clear, and mobile-friendly. You need to also make sure that the online and offline process run smoothly, seamlessly integrating into an effortless buying experience for the consumer. Creating the ideal ratio of digital and physical presence will result in high satisfaction in your customers and boost sales.
Low on time, but want to boost your social media presence? Talk to PRDA about a Digital Transformation! We provide a no obligation introductory social media evaluation, including professional recommendations best suited for your business. Click here to contact us for more information.
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Prosperity Research Digital Agency(PRDA): PRDA's Founder Douglas White developer of proven 5 step, 4 KPIs process of Social Media Marketing.