• PRDA

“Master Class: Optimizing marketing campaigns with data-driven analytics”

The Facebook advertising platform contains more consumer marketing data than all the CRM databases of the Fortune 500 companies combined and it is free to use! It is increasingly difficult to understand customers and to reach them effectively.

Speakers discount: HK$4,999

Contact Douglas directly at Douglas@PRDA.Asia

The role of marketers and sales agents is increasingly dependent on data. Everyone’s role requires contributing to growing the business, building customer loyalty, delivering customer satisfaction, identifying future business trends and staying ahead of competitors. This is all data!

More information:

The 1 day interactive workshop will review a wide range of topics all focused on how to use customer data through Facebook, Instagram and LinkedIn. Other social sites may be addressed such as Twitter, Weibo and WeChat. Learn the critical features of algorithms, SMART KPI settings, using simple and advanced features of ad platforms to identify key customer demographics, monitor success across a range of variables, campaign planning and budget setting using real customer data to make informed business decisions.


  • Introduction to social media algorithms

  • The content lifecycle; optimizing for success

  • Objective setting using Facebook Business Manager

  • Understanding primary and secondary metrics

  • Using key data elements to optimize campaign performance

  • The forgotten customer is your most valuable; pixels and remarketing

Learning Objectives

  • Gain greater insights into your current campaigns

  • Align advertising with business goals

  • Remove guesswork from campaign results setting

  • Know why campaigns work and why they do not

  • Increase effectiveness of your campaigns by 30% or more

  • Worker smarter and accomplish more

Most marketers use hope and guessing when launching a campaign. By removing the mystery around data marketers become industry experts with confidence in any business setting.

“I have attended Doug White’s two day social media workshop and found it extremely informative, insightful and full of practical advice that can be immediately implemented for beneficial results. As a presenter he is informed, clear and articulate, guiding through some sometimes quite technical stuff in a way that’s always easy to follow and understand. I highly recommend him.”

To find out more about this 1-day interactive work-shop in Hong Kong:


#socialmediaexpert #SocialMediaStrategyWorkshop #SocialMediaMarketing #DigitalMarketing #performancemarketing #pivot #PRDAAsia #DouglasWhite #masterclass

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