Digital Pivot vs Digital Transformation
What is the difference between digital pivot and digital transformation? Digital pivots are about achieving immediate, clear and sustainable results using existing and quick to implement assets. Using PRDA’s proven process we achieve transparent, minimally invasive and clear adjustments to:
People - transparent process and knowledge exchange for quick transition
Process - realign core business process to achieve efficiency and flexibility
Technology - realign digital assets, functions and channels to best achieve business goals
Metrics - ensure KPIs accurately reflect business goals. Up to 80% of marketing spend is not aligned to achieve goals
In this current period it is time to double down on transformation. Digital Pivots will achieve clear results to drive business decisions, create solid framework and deliver sustainable results. PRDA averages a 10X return on investment.
(Longer post on Digital Pivots and how they pertain to the current climate coming soon!)