If you compare the last five years to any other given period of time about the purchasing patterns of customers, you will not find many similarities- if any! Prosperity Research Digital Agency, also known as PRDA, is the leading social media agency in Asia. It has been in the business for more than 10 years and provides a complete solution for all your Social Media Management. They provide services such as SEM, SEO, Social CRM, Risk Management, Lead Generation and much more. And right now, it is evident to the experts at PRDA that Millennials are, and have been, completely changing the retail world- which is developing insanely fast, partially because of the rapid advancement of technology but also because of out of the box ideas.
How Are Trends Changing?
Twenty years ago the only way of buying certain items was by going to the store with your feet, pulling out your wallet- with paper money- and purchasing. But things are quite different nowadays. Just as transactions have vastly changed, traditional marketing is quickly getting replaced by digital marketing, and even though that is not the topic of the article, it does prove to be a vital instrument in gathering and measuring your target audience’s data.
Mobile shopping is the rising trend and many retailers are rushing to produce mobile applications in order to satisfy their customers needs, as desktop shopping is slowly losing ground. As with every new thing, consumers need time to fully feel comfortable with the change to mobile shopping apps. The public does not like change, but always adapts naturally over the course of time.
Facebook Is Getting Ahead of the Competition
While Google was the pioneer of digital ads and managed to turn them into an insanely profitable business by constantly renovating them and bringing out new looks and features, Facebook is looking to sweep up the mobile retail market by implementing new product video ads.
Airbnb is an early adopter of the new dynamic video ads by Facebook, stating that “they are aware that traveling to new locations is not a decision made by a single person in the household but rather by the majority”, and video ads on Facebook seem the best way to attract their target audience.
Prosperity Research Digital Agency(PRDA) provides weekly content creation catered to your company, in English, Traditional and Simplified Chinese. Their proven data driven process delivers predictable results driven by organic, real people action. Try PRDA’s Free Facebook Report and Competitor Analysis here.
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