Many marketers have moved from focusing on organic reach on social media platforms to now having a paid channel approach in their marketing budget. Organic versus promoted has been quickly changing from 16% in 2012, to 6% in 2014, then dropping further to around 2% in 2016. But not all businesses, particularly fresh startup and small shops, have the know-how or the budget for paid marketing. Prosperity Research Digital Agency(PRDA), is the leading social media agency in Asia and provides a complete solution for all your Social Media Management. PRDA provides services such as SEM, SEO, Social CRM, Risk Management, Lead Generation and much more.
The solution for startups, small businesses, and others in need of a social media boost is to blend organic and paid posts in order to attract more customers. PRDA does this every day for our customers, across Facebook, LinkedIn, Twitter, Sina Weibo, Instagram and other social media platforms. Here are a couple suggestions on how to boost your consumer engagement on social media:
Create Unique Branded Content
Is there something only your brand sells or unique services it offers? What makes your business stand out amongst your competitors? Is there a certain season or time of year that your brand needs to be more visible? Focus on these factors when creating unique content. Whether it's an expert blog post, photos of new merchandise, an engaging video, or a new app-- use these to your advantage! This is all great content to boost across all of your social media platforms. Unique content can be amplified further with a boosted campaign, by holding a giveaway or contest and other ideas.
Boost Your Top Performing Organic Posts
The unique branded content you created in step one? Watch those posts and boost the ones that are performing best. Simple right?
Some platforms make this easy, others are a bit tougher to for a beginner to grasp. Instagram is one of the easiest to monitor with its built-in feature that prompts you when an organic post is gaining popularity and will suggest it as a potential promotion. These organic posts are already receiving an extended reach on your feed, so boosting them with a paid campaign is a solid marketing practice and will further their visibility to more potential customers.
Even though it is smart to boost posts that are already performing well, doesn’t mean that a post that hasn’t received much attention isn’t worth promoting. If you have the budget, giving your branded content a boost can allow it to reach new audiences. You could also try reposting it at a different time of the day, or on other platforms(if you haven’t already posted it on all of them- which is highly recommended!).
Prosperity Research Digital Agency(PRDA) provides weekly content creation catered to your company, in English, Traditional or Simplified Chinese. Our proven data driven process delivers predictable results driven by organic, real people action. Learn where your brand stands among competitors with our Free Facebook Report and Competitor Analysis.
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