Lord Sebastian Coe just endorsed PRDA client, Gay Games 11 Hong Kong 2022, at the recent British Chamber of Commerce event in Hong Kong as a positive example of the recent effort to encourage gender equality and inclusion in sports! He also credits social media as being a major contributing factor in how sports are perceived and the impact they have had on our communities over the last decade. For example, the Opening Ceremony of the London 2012 Olympics saw more tweets than entire Beijing Olympics in 2008!
Lord Sebastian Coe is a four time Olympic Medal Winner, who was also instrumental in bringing the Olympics to London in 2012, as well as the current President of the International Association of Athletics Federation (IAAF), and Executive Chairman of CSM Sport & Entertainment. He was a truly an inspired speaker with a wide and varied experience to share. His recognition of the importance of technology and sports, trust and accountability and the need for sports to be literally built into the physicality of our cities to inspire health and community were great insights.
As part of Gay Games 11 Hong Kong 2022’s (#GGHK2022) all volunteer team, the social media experts at PRDA assisted them in getting over 36,000 Facebook followers, and 13,000 Instagram followers with a monthly reach of over 1.5 million fans! In China, the #GGHK2022 Sina Weibo winning announcement post had over 67,000 readings! Utilizing Social Media to its fullest, along with heavy preparation and many many meetings offline, was a major contributing factor to winning the bid to host the 2022 Gay Games.
It’s now been over a year since PRDA, Asia’s leading social media agency, was asked to join Gay Games Hong Kong 2022’s team, and it’s been an incredible journey. We are so proud to have been part of their success! We are still preparing daily social media content for #GGHK2022 using Douglas White’s, PRDA Founder and Business Director, proven 5-4-3-2-1, 4 KPI’s methodology of Social Media Marketing. We also provide a free consultation to best assess your social media marketing needs and digital transformation. Please contact us to learn more.
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