The Gay Games, the world’s most inclusive sporting event, kicked off this year on August 4th in Paris, France with more than 10,000 participants from around the world. As part of Gay Games 11 Hong Kong 2022’s (#GGHK2022) team, PRDA, Asia’s leading social media agency, was there to deliver social media success over eight popular social media platforms in seven languages with 2,000,000 views over 10 days. More people saw Gay Games 10 in Paris through GGHK2022’s social media channels than any other single source!
We were also proud to sponsor the #TeamHK Sports Uniforms at the event, which were worn by out and proud LGBT+ athletes and allies at the opening ceremonies on August 4th and while participating in a vast variety of regional and international events. Over the 4 day event over 10,000 people of diverse backgrounds from across the globe, and ranging in ability from beginners to professionals, competed in 36 sports and events. This included traditional ones, like basketball, rowing, and aquatics, as well as less common competitions, such as pétanque, dancesport, fencing, and urban dance. The Gay Games have grown monumentally since its humble San Francisco beginnings in 1982, where it was founded by Dr. Thomas F. Waddell, an Olympic decathlete.
It’s now been over a year since PRDA was asked to join Gay Games Hong Kong 2022’s team, and it’s been an incredible journey. Our social media experts have assisted them in accumulating over 50,000 Facebook followers, and nearly 13,000 Instagram followers with a monthly reach of over 1.5 million fans. In China, the #GGHK2022 Sina Weibo winning announcement post had over 67,000 readings. Using Social Media to its full advantage, along with heavy preparation and many many meetings offline, was a major contributing factor to winning the bid to host the 2022 Gay Games in Hong Kong.
We are still preparing daily social media content for GGHK2022 using Douglas White’s, PRDA Founder and Business Director, proven 5-4-3-2-1, 4 KPI’s methodology of Social Media Marketing. Ensure your business has the right social media presence with a Digital Transformation. We are able to provide a free consultation to best assess your social media marketing needs. Contact us today to learn more.
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