If you can quote Douglas White on anything, it’s that “Content is King!”. Douglas White is the founder of PRDA, Asia’s top Social Media Agency, as well as being a leading social media educator and expert on the social media landscape in Asia. His proven 5-4-3-2-1 social media methodology has been introduced to more than 90 companies, making it the most implemented and well-known social media management strategy in Asia! But let’s get back to content, and the strategic reasons why content is always king.
Social media IS content. Can you imagine what Facebook, Instagram, Twitter, WeChat and Sina Weibo would look like without images, videos, and written posts? No one would visit them, what would be the point? Designing personal content for your brand is how you attract new sales, how you retain and communicate with current customers, as well as promote new products and ideas. Social Media platforms can also be used to streamline business channels, for example, reducing call center volume and thus reducing the overhead expenses of a higher permanent employee base. Smart organizations utilize digital communications because it saves money, empowers employees, and offers many other benefits.
A one-size-fits-all approach will not suffice when it comes to content marketing, which is why it is important to plan out a unique social media strategy that will focus on your target customer base. Brainstorm on how to deliver high-quality, authentic content that is entertaining, useful, and interesting for your consumers. Choose from text, images, videos, infographics, surveys, contests… Whatever your selection, ensure it is shareable and relevant to your industry.
Bonus tip: Not all content needs to be unique, be sure to post frequently (at least daily) on your social media pages. Share content from non-competitors, showcase your products, etc. And when you are ready to use your authentic content, boost it! High quality, unique content will have a significant impact on SEO and search engine rankings, so get it out there as frequently as possible!
For business success, you need to have the right social media presence. PRDA is focused on formulating and implementing social media strategies that deliver ROI-oriented and data-driven results focused on business requirements and clearly articulated goals. Is your business in need of a Digital Transformation? Contact PRDA today for a free Facebook Performance Report and Competitor Analysis today!
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